As Puerto Rico’s Nationwide Basis for Fashionable Tradition (Fundación Nacional para la Cultura Fashionable; prpop) factors out, René (Residente) Pérez Joglar’s music video “That is Not America” gained a grand prize at Cannes Lion, making him the primary city artist to deserve such a distinction. The video was directed by French filmmaker Gregory Ohrel and it options the French-Cuban duo Ibeyi. Listed here are translated excerpts from prpop. [Also see our previous post “This is not America” wins Entertainment Lion d’Or.]
Hearken to “That is Not America” right here:
Award-winning city singer, composer, producer, cinematographer, visionary and activist, René Pérez—higher recognized within the musical scene as Residente—gained the “Grand Prix for Leisure Lions for Music” for his musical video “This isn’t America” in Cannes Lion. This victory makes the Puerto Rican artist an essential winner as some of the outstanding artists to win within the city style at Cannes Lion and because the first artist of Sony Music Latin to realize this.
“This isn’t America” is a daring, political, and graphic work, co-produced by Doomsday Leisure and Sony Music Latin in collaboration with Residente’s manufacturing firm, 1868 Studios. The music video was additionally acknowledged for “Greatest Director,” “Greatest Music Video,” and “Greatest Video Results” on the Berlin MVA and “Greatest Video” on the AICP Awards.
Directed by French director Gregory Ohrel and creatively directed by Residente, the music video for “This isn’t America” mixes symbolism from completely different cultures, portraying indigenous youngsters sitting on the disposable objects of worldwide capitalism, and putting pre-Columbian monuments in the course of first-world scenes. Highlighting the similarities between the steps of a dance and a police assault, the pictures invite the viewers to replicate.
Accompanying Residente, Ibeyi joins the manufacturing. Ibeyi is a duo consisting of Naomi Díaz, who brings her highly effective percussions to this music, and her twin sister Lisa-Kaindé, who sings within the refrain: “aquí estamos, siempre estamos, no nos fuimos, no nos vamos. Aquí estamos para que te recuerdes, si quieres, mi machete te muerde” [Here we are, we are always here, we didn’t leave, we won’t go. We are here to remind you that, if you want, my machete will bite you].
“This isn’t America” is the brainchild of Residente’s latest work with professors from Yale and New York College, the place they studied the artist’s mind waves together with the mind patterns of worms, mice, monkeys, flies, and different creatures to create musical frequencies that will then grow to be rhythms. Residente’s work with universities started with the creation of his second solo album. For this music, Residente used his personal brainwaves and the brainwaves of worms to develop emphatic waves of digital music blended along with his rapping, Ibeyi’s vocals, and Puerto Rican percussion.
Beginning in late 2020, Sony Music Leisure introduced a multi-year partnership with René Pérez Joglar (referred to as “Residente”) to launch 1868 Studios. Underneath this new firm, Residente and Sony Music Latin/Iberia create, produce, and globally distribute unique content material tasks in several codecs. Residente writes and directs tv reveals, movies, and every kind of manufacturing.
The Puerto Rican artist, who heads all inventive elements of the affiliation, is concentrated on adequately representing cultural narratives on display, together with Latinx tales, and what’s extra essential to him, being behind the digital camera. As a part of this effort, 1868 Studios and Residente have labored with a world inventive consortium of writers, administrators, musical and visible artists to offer inventive providers for a sturdy slate of latest tasks, together with tv collection, movies, documentaries, and unique content material. [. . .]
Translated by Ivette Romero. For full article (in Spanish), see https://prpop.org/2022/06/prestigioso-galardon-para-residente/