Caribbean-born Shaw Bernard, CEO of STRUT Fashions – Repeating Islands


Orlande Fleury interviews Trinidadian CEO Shaw Bernard for Caribbean Life. Listed here are excerpts.

In our dedication to selling and supporting the various work of profitable Caribbean people who thrive on the enterprise and entrepreneurial spectrum. We had been capable of interview Caribbean-born Shaw Bernard. Shaw Bernard is a Chief Govt Officer, runway coach and mentor. As well as, Shaw is a mom, activist and founding father of a profitable boutique modeling company known as STRUT Fashions. Situated at 53 Bridge Avenue, Brooklyn, New York 11201. The modeling company is made up of passionate and extremely skilled business professionals who’re dedicated to offering their fashions with a customized type of publicity and success. STRUT Fashions prides itself on offering high quality service and providing excessive caliber expertise to its purchasers.  

Shaw was born in Trinidad and Tobago and moved to the US on the age of 14.  She is a former mannequin with 20 years of expertise within the trend business, Shaw has made it her mission to advertise variety, individuality, and inclusivity within the modeling enterprise. Though traditionally and politically, trend designers, photographers and purchasers despise the concept of ​​hiring extra black fashions. Variety and inclusivity have subsequently at all times been a difficulty within the trend business.  Nonetheless, Shaw didn’t let these adversities deter her from her want to beat and affect the style business. She began modeling in her early 20s and has modeled for manufacturers akin to Tommy Hilfiger, Jovani Fashions, Ellery and extra. After 20 years of modeling expertise and garnered astronomical success, Shaw has determined to begin her personal modeling company. Her drive and motivation to begin the company stems from the dearth of variety within the modeling world.

 Shawn acknowledged, “My first introduction to the modeling business was not nice. After I began, I skilled excessive racism and it was a time when modeling companies would solely signal one black mannequin. Subsequently, there weren’t as many employment alternatives for black fashions. As well as, purchasers of the company would particularly say that they’d not rent black fashions. Because of this, companies will signal the 1 token black lady.  Racism and lack of variety within the modeling business are rampant. I at all times say that I may have had extra success as a mannequin, work with extra manufacturers and seem in additional trend exhibits. If there was extra acceptance of black fashions at first of my stage of modeling. Nonetheless, we at the moment are within the age of variety and lots of industries have made strides in the direction of inclusion. I feel extra modifications are wanted and I’m open to having conversations that can result in change within the modeling business.”

“Subsequently, I’m devoted to selling STRUT Fashions as a pioneer for variety within the business. Additionally, I feel you will need to have individuals of coloration in decision-making positions.”  

In keeping with Shaw, the inception of STRUT Fashions started in April 2013. The company represents a large spectrum of expertise akin to Black, White, Indian, and so forth. Furthermore, it has advanced over the previous 9 years, beginning as a modeling faculty, a mom company and now a full-service reserving company. STRUT Fashions is the one company in New York Metropolis that’s 100% owned by girls and black individuals of Caribbean heritage. [. . .]

Shaw has a deep ardour for the style business and is pushing to introduce the following era of fashions to the style business. Previously 9 years Shaw has been instrumental to find, creating, and managing the careers of aspiring fashions. Along with serving to them launch their careers. In a single yr as a reserving company, STRUT Fashions now represents over 100 fashions nationally and works with prime manufacturers and casting administrators. [. . .]

For full article, see https://www.caribbeanlife.com/caribbean-born-shaw-bernard-ceo-of-strut-models-sits-down-for-an-interview/



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